learn about
The service is accessed by dialing *283# on a Safaricom line.
“DigiFarm was born out of the realization that the small-holder farmer has remained the same ever since. We sort to answer the question of why the small-holder farmer has remained the same, that was actually the genesis of why we got into farming.” – Fredrick Kiio, M-Agri Business lead at Safaricom.
To design DigiFarm, Safaricom with support from Mercy Corps AgriFin, employed human centered design to get a deep understanding of the attitudes, believes, motivations, and social norms that influence farmer behaviour. They assessed the needs and challenges across several value chains including seasonal cycles, financing needs and routes to market. They went further and delved into the complexities of ecosystem players and market dynamics by mapping out the broader ecosystem of players in financing, input provision, aggregation, off-take as well as understanding relevant policies and development priorities.
Safaricom identified four major challenges that faced the Kenyan small holder farmers. this included:
Farmers reached
Currently 1,300,000 farmers are registered. KLPA has rolled out the DigiFarm Village Advisor network, providing 1,500 field experts to support farmers’ digital journey.
Access to knowledge
Nearly 310k farmers have accessed DigiFarm learning content through platform learning partners including Arifu, iCow and Mediae.
Farmer Financing
More than 50k farmers have purchased inputs through the DigiFarm input platform with partner iProcure, many of whom were repeat customers.
Access to markets
DigiSoko connects farmers to buyers in specific value chains including Bidco Africa, East Africa Maltings Limited, Unga group, Mamlaka Foods and Capwell industries.
Maize: TransNzoia, Kericho and Migori Counties
Sorghum: Meru, Tharaka Nithi, Embu, Bungoma, Kakamega and Migori Counties
Sunflower: Migori, Makueni and Meru Counties
Green grams: Makueni and Kitui Counties
Soya: Migori and Homa Bay Counties
Potatoes: Elgeyo Marakwet County
DigiFarm is a Safaricom service that offers farmers convenient, one-stop access to register, buy farm inputs, access learning content on farming and access their farm records.
By dialing *283# and then select the option you want to access.
No, the service is free.
I. Register
II. Purchase Discount
III. Learn
IV. Safaricom service
V. Swahili
Dial *283# then select buy inputs. Select get discount code, which will be sent to you as an e-voucher through an SMS. Once you have obtained the e-voucher you will present it at the closest iProcure depot to access inputs at discounted prices.
Payment will be made through Lipa na M-Pesa.
Dail *283# and select learn. Learning content and messages are free.
I. Crop training: Maize, Potato, Tomato and Cabbage.
II. Dairy farming – Learn how to reduce costs and increase milk production by using best practices in:
Call the Safaricom customer service number 100. Calling 100 is free.